Martinizing opens Frisco cleaners with new local owners

Martinizing Cleaners has opened a new Frisco location in the Dallas metro area under owners Luis Gerardo Treviño Morales and Viviana Deschamps Guerra, who plan a second plant next year and future expansion. The store adds 24/7 dropoff, pickup and delivery, and a wide range of garment-care services for Frisco and The Colony residents.

Why it matters: - Martinizing Cleaners is expanding in the Dallas metropolitan area with a locally owned store aimed at serving Frisco and The Colony. - The new location gives residents around-the-clock access to dry cleaning and laundry services, plus pickup and delivery. - The owners say they plan to grow beyond the first store, which could widen service access across the area.

What happened: - Martinizing Cleaners opened Martinizing Cleaners of Frisco Village at 4760 Preston Road, Suite 242, in Frisco. - The business is owned and operated by Luis Gerardo Treviño Morales and Viviana Deschamps Guerra. - The couple recently moved to The Colony with their two young sons and launched the business as a family venture. - The opening is part of Martinizing Cleaners, the longest-operating garment care franchise in the U.S. and a brand under Clean Brands, LLC.

The details: - Martinizing Cleaners plans a full-service plant at the Frisco site early next year. - The location offers a 24/7 dropbox and weekly pickup and delivery routes. - Services include dry cleaning, shirt laundry, alterations, wash and fold, bulk laundry, leather cleaning, wedding gown cleaning, wedding gown preservation and comforter cleaning. - The company uses GreenEarth Cleaning and says its process is 100% environmentally non-toxic. - Martinizing says the process creates no hazardous waste, has no odor and is gentler on clothes. - Treviño holds a dual degree in finance and economics from The Ohio State University and a Master of Public Administration from Columbia University, with a focus on economic policy and international finance. - Treviño worked at ING and BNP Paribas in New York City and later managed financial portfolios in Mexico. - Deschamps holds a bachelor’s degree in chemical engineering from Tecnológico de Monterrey and a master’s degree in finance from EGADE Business School. - Deschamps previously worked as a commercial intelligence analyst, finance and project coordinator, and business operations director in Mexico. - Deschamps said the couple wanted to start their own business, discovered Martinizing while evaluating opportunities in The Colony, and saw the brand as a chance to build a family legacy in Texas. - Treviño said the couple has already connected with the Frisco Chamber of Commerce and is exploring local charities and partnerships with schools and families in need. - Learn more about Martinizing Cleaners of Frisco Village by calling (214) 423-6944 or visiting the company’s website.

Between the lines: - The launch blends a national franchise model with owners who bring finance, engineering and operations experience. - The emphasis on convenience and environmentally friendly cleaning is designed to stand out in a crowded service category. - The couple’s stated community focus suggests the store is positioning itself as a neighborhood business, not just a pickup-and-dropoff outlet.

What's next: - Martinizing Cleaners expects to add a full-service plant at the Frisco location early next year. - The owners also plan future acquisitions to expand service availability. - The business is likely to deepen local ties through chamber involvement, charitable partnerships and school-focused outreach.

The bottom line: - Martinizing is betting that a familiar franchise brand, local ownership and convenience-focused service can win customers in North Texas.